Amazon PPC means paying only when a shopper clicks your sponsored ad. Here is how the auction, match types and ad types work on amazon.co.uk, with a worked GBP example of the ACoS and cost per click a product can afford.

Choosing an Amazon agency in the UK comes down to how they’re paid, whose account they work in and how easily you can leave. Here are the four fee models compared on the same GBP example, the questions to ask and the red flags to watch for.